Privacy Policy

1. Introduction

This privacy policy sets out how Vapormatt Ltd. (“Vapormatt”) uses and protects any information that you give Vapormatt when you use this website, in accordance with the UK GDPR and the Data Protection Act 2018, collectively, the Data Protection Legislation.Vapormatt is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Vapormatt may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25/05/2018, updated 2021.

If you have any questions about how we use your data please contact us by email: [email protected] Subject: FAO Data Protection Lead.

2. What We Collect

General Data

Via the various forms on our site, we may collect such information as:

  • Name

  • Email Address

  • Telephone Number

  • Any other information given in the free-text fields

  • Country

  • Industry Sector


We retain more sensitive information on our customers that use our Serval service, such as:

  • Job titles

  • Addresses

  • Product information

  • Signatures

  • Information pertaining to services carried out on machines (collected via our engineers reports)

Whenever we store any of your personal information, we will always ask for your explicit consent and provide you with a link to this privacy policy.

For information on what we do with this data and why it is collected, please see section 7 of this policy, ‘What we do with the information we gather’.

3. Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Cookies allow web applications to respond to you as an individual. They allow the web application to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Vapormatt uses a number of different cookies on this site including core, functional cookies that are required for the correct operation of the site and tracking cookies that help us to monitor and improve the site for its users.

We do not store any third party advertising cookies.

4. Disabling Cookies

If you are not comfortable with us storing cookies, there are a couple of options that you can take when using our site:

  1. Most web browsers will allow you to disable all cookies or just third party cookies. Instructions on how to do this for various browsers can be found here - If you completely disable cookies our website may not function as intended.

  2. You can browse our site using your browser’s anonymous browsing mode, for example Chrome's ‘incognito’ mode or Internet Explorer's ‘inPrivate browsing’ mode. This will prevent the site from reading any older cookies, or storing any cookies for longer than your session duration.

5. Google Analytics

We use Google Analytics to track user behaviour on our website. The table below summarises the tracking cookies introduced by Google Analytics.

Cookie Name Validity Source Type Use Information Collected
_utma 2 years Google Analytics First-Party Cookie Used to distinguish users No personal information. Browsing statistics.
_utmb 30 minutes Google Analytics First-Party Cookie Used to identify a new session No personal information. Identifies the beginning of a visit.
_utmc End of browser session Google Analytics First- Party Session Cookie Used to identify the end of a browser session No personal information. Identifies the end of a visit.
_utmz 6 months Google Analytics First-Party Cookie Used to indicate the user’s traffic source. No personal information. This tells us what referred you to our site e.g. Google Search, email campaign
_utmv 2 years Google Analytics First-Party Cookie Used to collect custom variable data. No personal information. When our site is set to collect custom variable data at a visitor level.

To disable these tracking cookies, please see section 4 of this policy, ‘Disabling Cookies’.

6. Social Media

We utilise social media plugins that integrate with the popular social media platforms, Facebook and Twitter. These integrations allow our users to take actions on the social media platform relating to our website’s content, for example:

  • ‘Liking’ one of our pages via Facebook

  • ‘Tweeting’ one of our pages via Twitter

Via these integrations, the social media platforms inject cookies into the user’s browser, which in turn, provides them the ability to track all of the user’s interactions with their website via third-parties such as ourselves and for interest-based advertising.

To disable these tracking cookies, please see section 4 of this policy, ‘Disabling Cookies’.

7. What We Do With The Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or telephone. We may use the information to customise the website according to your interests.

8. Data Retention

We will store your personal data on record and process it in accordance with this privacy policy until you either withdraw consent or because there is no legitimate reason for us to retain this data.

9. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

10. Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

11. Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, you will need to check a box giving your consent for us to store and process your data

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at [email protected].

We will not sell, distribute or lease your personal information to third parties unless we have your explicit permission or are required by law to do so.

We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Under the UK GDPR and the Data Protection Act 2018, collectively, the Data Protection Legislation you may request details of personal information which we hold about you or request that we update the details that we hold about you.

In order to action such a request, please email [email protected].

If you believe that any information we are holding on you is incorrect or incomplete, or if you wish for us to delete that information please email us as soon as possible, at the above email address. We will promptly action any requests to our best ability.